Troma and Kodak (as part of their commitment to being an eco-friendly company) are sponsoring a recycling program at Cannes. With the Toxic Avenger as their masthead, Troma and Kodak are setting up bins in an effort to recycle something in Cannes other than the shitty Hollywood movies that have plagued the festival in recent years.

The Toxic Avenger has always been an environmental icon. His creator, Lloyd Kaufman, was inspired by the environmental movement of the early eighties when he wrote the screenplay. People identified with the hero, a man deformed by Toxic Waste, and they have always come to associate the film with its implicit environmental message.

Troma can think of no more appropriate an image to promote recycling and the preservation of nature. We here in Tromaville are committed to keeping the filth of the world off the streets and confined to a theater near you!